Paid Media Specialist, Quezon City

• The Digital Marketing Specialist is responsible for building digital advertising proposals/media plans, and providing support to our clients and our production teams, including setting up, administering campaigns, handling new advertisers and new technologies, creating reports, as well as troubleshooting issues.
• He/She is responsible for the entire life cycle of the programmatic and social media campaigns: media plan; campaign setup; optimization. This position is a key contributor in recommending relevant tactics/platforms for renewal campaigns.

Duties & Responsibilities:

• Set up and review campaign creative in accordance with client standards/service level agreement.
• Manage a high volume of digital campaigns and ensure accuracy and fulfillment of display, mobile, video, and social media campaigns in a very timely manner.
• Compute for the appropriate budget for each campaign using the approved CPM Rates/Bids.
• Set up campaign base on clients request and Ad Trafficking Guidelines both for Programmatic and Social.
• Determines special instruction and ensures that all departments receive the correct client instruction in implementing campaign/proposal changes or adjustments.
• Evaluate the clients goals and create a comprehensive media plan utilizing different platforms/products.