Paid Media Specialist, Quezon City

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Labs cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies from measurement & analytics to content production.

Performance Marketing Specialist

Maker Lab supports clients across technology, entertainment, financial services and the payments industry. Were looking for dynamic individuals to join our team and support our amazing clients in the tech industry.

As a Performance Marketing Specialist, you will be focused on driving measurable results from online marketing campaigns. Your goal will be to maximise return on investment (ROI) by optimising campaigns for specific performance metrics. 

Role: 

• Track and optimise the full customer journey from online (e.g., Meta, Google) / offline ad exposure (e.g., lift panels, radio, tv ads) to website landing pages and lead form submissions.
• Set up, manage and optimise digital advertising campaigns.
• Analyse funnel performance and drop-off points and provide clear, actionable insights to management.
• Collaborate with the project and tech teams to improve landing pages, customer touchpoints, user flow, SEO optimisation, and etc.
• Coordinate and align with the marketing team on campaign messaging and lead qualification metrics.
• Prepare weekly or bi-weekly reports using tools such as Excel, Google Sheets, or basic analytics platforms (e.g., Google Analytics, Meta Ads Manager, Atlassian/Mixpanel).
• Make strategic suggestions to improve conversion rates and overall MQL (Marketing Qualified Lead) volume.