Senior Graphic Design Officer, Pasig

The Senior Graphic Design Officer is responsible for leading the visual execution of brand, marketing, and e-commerce initiatives across digital and physical touchpoints. This role oversees campaign design from concept to execution, ensures brand consistency, and collaborates closely with cross-functional teams including Marketing, E-commerce, Visual Merchandising, Production, and external suppliers. The position combines creative leadership, hands-on design work, and project coordination to deliver high-quality visual materials for both B2C and B2B needs.

Key Responsibilities

Campaign & E-commerce Design

• Oversee e-commerce campaign layouts from moodboarding through final execution.
• Ensure accuracy, consistency, and quality across all campaign assets.
• Design and review marketplace wireframes, product postings, newsletters, and other e-commerce materials.
• Collaborate with Shopify developers to ensure website layouts and designs are accurately implemented using tools such as Figma.

Team Leadership & Task Delegation

• Delegate graphic design tasks to the creative team and monitor progress to ensure deadlines and quality standards are met.
• Manage daily design requests from Marketing, Visual Merchandising, E-commerce, and other departments such as HR, Export, or Operations.

Marketing & Branding Materials

• Create and oversee marketing materials for collection launches, including website wireframes/designs, social media posts and carousels, newsletters, stories, GIFs, and AI-assisted creative assets.
• Develop branding and promotional materials such as newsletters, static or carousel posts, GIFs, stories, and mall mileage assets (digital and offline).
• Utilize AI generation tools to support concept development, visual exploration, and content creation while maintaining brand consistency.

Visual Merchandising & In-Store Graphics

• Support Visual Merchandising requirements by creating and overseeing in-store graphics, including shelf graphics, promo easels, standees, table graphics, window banners, window plotting, and store plotting.
• Ensure in-store visuals align with brand identity and campaign messaging.

Print & Production Coordination

• Coordinate with suppliers and printers for all print jobs, from prototype and sample development to mass production.
• Create and oversee printed materials such as magazines, flyers, postcards, gift vouchers, and gift cards.
• Review proofs, manage timelines, and ensure quality control throughout the production process.

Photoshoot & Content Production

• Assist the Production team during photoshoots.
• Create moodboards and shot lists for campaign photoshoots as needed, including AI-assisted visual references when appropriate.
• Provide on-site support and coordinate with photographers to ensure all required shots are captured.

Cross-Functional Collaboration

• Work closely with copywriters, marketing officers, marketing assistants, and other stakeholders to align visuals with messaging and campaign goals.
• Collaborate across departments to deliver creative solutions for both B2C and B2B materials.