Brand Manager, Manila

Key Responsibilities

Brand Strategy & Market Entry

Develop brand positioning, messaging frameworks, campaign platforms, and go-to-market strategies for clients entering or growing in the Philippines

Conduct market research, competitor analysis, audience profiling, perception audits, and cultural localization studies

Translate international or China-based brand directions into strategies that fit Filipino consumers

Identify client business challenges and turn them into clear strategic direction

Build full strategic decks from insight to execution recommendation

Integrated Marketing Planning

Connect brand strategy to execution across events, PR, social media, OOH, digital ads, dealer activations, influencer marketing, and media partnerships

Create campaign frameworks that guide creative, media, content, and event teams

Help shape launch plans for automotive, tech, gaming, lifestyle, and consumer brands

Ensure brand consistency across all touchpoints (showroom, mall activations, events, digital, outdoor, etc.)

Leadership & Execution

Lead end-to-end branding projects across multiple accounts

Brief and manage creative, content, and design teams

Present strategies to clients (founders, CMOs, GMs)

Manage timelines, revisions, and client relationships

Support SOW creation and project scoping

Mentor junior and mid-level staff

Requirements

58 years experience in branding, strategy, or agency planning

Must have strong agency-side experience (client handling + execution ownership)

Strong experience in brand positioning, GTM, and campaign strategy

Ability to independently lead client presentations

Experience managing multiple accounts simultaneously

Strong strategic writing and deck-building skills