Branding Specialist, Cebu

Job Description:

• Partner with marketing and creative teams to develop and implement comprehensive brand strategies.
• Conduct market research to understand target audiences, competitor analysis, and industry trends.
• Manage brand assets, including brand guidelines, logos, and messaging.
• Create compelling brand content across various channels (e.g., website, social media, marketing materials).
• Oversee the development and execution of brand awareness campaigns.
• Monitor brand perception and reputation through social media listening and other analytics tools.
• Identify and implement strategies to strengthen brand loyalty and advocacy.
• Collaborate with internal departments to ensure brand consistency across all touchpoints.

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 1+ years of experience in brand strategy, marketing, or a relevant field.
• Strong understanding of branding principles, brand storytelling, and brand management.
• Proven track record of developing and executing successful brand campaigns.
• Excellent written and verbal communication skills with the ability to present complex information clearly and concisely.
• Proficiency in design software (e.g., Adobe Creative Suite) a plus.
• Experience with content management systems (CMS) a plus.
• Data-driven approach with experience in marketing analytics.