Marketing Specialist, Cebu

Description

Contributes to the annual brand planning process; sets brand planning calendar and coordinates cross- functional activities and planning processes, manages timelines and ensures timely completion of all deliverable
Analyzes brand positioning and consumer insights. Translates brand elements of the store into plans and go-to-market strategies using a variety of media.
Works across all levels and departments of the company. Gathers information from them about what makes the store unique and communicates it to the consumers to raise brand awareness
Ensures that all products, services and collateral maintain a consistent tone that is relevant to the business' brand and the consumers, solidifying the brand identity
Measures the brand performance by utilizing brand evaluation tools and techniques
Monitors market trends, researches consumer markets and competitors' activities to effectively align branding initiatives

Job Requirements

Highlights

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