Marketing Manager, Cebu

Job Summary

The Marketing Manager is responsible for planning, developing, and executing strategic marketing initiatives to drive brand awareness, showroom traffic, and sales for Homemaker Furniture Corporation in both Visayas & Luzon areas. This role covers both digital and retail marketing activities within the furniture and home lifestyle market.

Key Responsibilities

Strategic & Brand Marketing

• Develops and implements marketing strategies aligned with sales and business goals
• Strengthen brand presence in Visayas & Luzon furniture and home retail market
• Plans seasonal campaigns, promotions, and product launches

Digital Marketing

• Manages social media platforms (Facebook, Instagram, TikTok, etc.)
• Oversees digital advertising campaigns (Meta Ads, Google Ads, influencer marketing)
• Ensures consistent branding across all digital channels

Retail & Local Marketing

• Plans and execute in-store promotions, showroom displays, and mall events
• Coordinate with Visayas/Luzon-based malls, partners, and suppliers
• Work closely with the sales team to support store-level promotions

Analytics & Budget Management

• Monitor campaign performance, sales results, and ROI
• Prepare regular marketing reports for management
• Manage the marketing budget efficiently

Leadership & Coordination

• Lead and supervise the marketing team
• Coordinates with sales, operations, and management
• Ensures timely execution of all marketing initiatives

Hiring Qualifications:

Education

• Bachelors degree in any Business-related course or Marketing, Business Administration, Management, Communications, or equivalent

Experience

• At least 3 years of general marketing role experience
• With 3 - 5 years experience in a marketing managerial role in a related field
• Proven experience in digital marketing, promotions, and brand management
• Experience in handling mall events, activations, and campaigns

Skills & Competencies

• Strong leadership and communication skills
• Knowledge of digital marketing tools and analytics
• Creative, organized, and results-oriented
• Ability to manage multiple projects and deadlines
• Familiarization in DTI facets is an advantage

Preferred Qualifications

• Experience in the local retail market is an advantage
• Background in furniture, home dcor, or lifestyle brands
• Experience coordinating with malls, influencers, and local media