Digital Communications Manager, Washington

Own day-to-day execution of DC CAPs digital communications strategy across social, email, and web Draft and implement digital plans outlining campaign goals, target audiences, content strategies, and engagement tactics Collaborate with DC CAP teams to design and execute coordinated rollout plans around key moments, campaigns, and events Test new ideas, experiments, and approaches to strengthen DC CAPs reach, engagement, and impact Content Development & Social Media Management Actively manage and post across Instagram, LinkedIn, X (Twitter), Facebook, and Threads, with fluency across TikTok and YouTube Create, edit, schedule, and publish high-quality content aligned to program priorities and brand voice Create social toolkits and provide additional social support to internal teams and partners Capture content at in-person events and support real-time storytelling Monitor platform performance and adjust strategy based on data and audience insights Produce digital storytelling content, with a focus on student voices, program impact, and organizational initiatives Partner with Student Success Programs team to build a sustainable content collection and storybanking process Serve as the primary in-house creator of visual and multimedia assets, collaborating with external design and video partners as needed for bigger projects or engagements Maintain consistent brand voice, tone, and quality across all platforms Draft, build, and send emails, including copywriting, light design, approvals routing, and deployment Monitor industry trends in digital engagement and cultural shifts among target audiences to identify new opportunities Planning, Workflow & Project Management Build and maintain digital content calendars based on a deep understanding of initiative goals, programming, and target audiences Use Monday.com to assign tasks, track progress, and manage workflows Balance multiple projects and deadlines while maintaining high quality and attention to detail