Marketing Specialist - PPC, Taguig

Marketing

Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch

Working cross-departmentally to align campaign strategies and goals across the organization

Propose the most appropriate events and messages in line with corporate strategies

Launch Paid Digital Ad Campaigns on paid ads platforms

PAID ADVERTISING MANAGEMENT

Campaign Setup and Execution: Set up and launch paid advertising campaigns and select targeting options, set budget parameters, and optimize campaign settings for maximum performance.

Monitor and administer website analytics, reports, and understanding of reporting tools. Providing ongoing actionable insights into campaign performance to relevant stakeholders, and regular reporting of all Paid

Advertising campaigns

Provide a keen understanding of revenue tracking and paid advertising

Bid management: Setting and adjusting bids for individual keywords to ensure that ads are shown to the right people at the right time