Marketing Specialist, Taguig

Key Accountabilities

Marketing Specialists will be an integral part of the development, execution and monitoring of marketing plans across a variety of channels to reach targets from brand awareness to achieving conversions. The goal is to deliver effective marketing programs that will help our reputation and growth. This may include a multi-platform marketing campaign, advertising, promotions, and sales.

Job Description

Marketing

Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch

Working cross-departmentally to align campaign strategies and goals across the organization

Propose the most appropriate events and messages in line with corporate strategies

Launch Paid Digital Ad Campaigns on paid ads platforms

Paid Advertising Management

Campaign Setup and Execution: Set up and launch paid advertising campaigns and select targeting options, set budget parameters, and optimize campaign settings for maximum performance.

Monitor and administer website analytics, reports, and understanding of reporting tools. Providing ongoing actionable insights into campaign performance to relevant stakeholders, and regular reporting of all Paid Advertising campaigns

Provide a keen understanding of revenue tracking and paid advertising

Bid management: Setting and adjusting bids for individual keywords to ensure that ads are shown to the right people at the right time

Other Duties

To respond to changes in the marketing function as dictated by the Company

Developing creative strategies with the sales team to attract potential and new players

To carry out any other reasonable duties and responsibilities as assigned