Marketing Manager, Makati

About Us 

At Cosmetigroup Intl' Corp., we build brands that shape culture. As a fast-growing leader in the beauty and lifestyle industry, we specialize in creating impactful campaigns through strategic PR, influencer marketing, creative storytelling, and performance-driven brand execution. 

We move fast, think creatively, and execute with intention. 

The Role 

The direct superior is the CMO. 

We are looking for a highly strategic and operationally powerhouse Marketing Manager to lead the charge in brand execution. This role is the bridge between vision and reality, working directly with the Chief Marketing Officer to translate executive direction into high-performing workflows. 

You will be the engine of the department, managing the daily operations of creatives, content, and events while ensuring every deadline is met with precision. 

This role is ideal for someone who thrives in a fast-paced environment and knows how to balance leadership, execution, efficiency, and creativity. You should be equally confident managing workflows and timelines as you are brainstorming campaigns, handling influencers, or launching offline activations that drive real business results. 

Key Responsibilities 

Operations, Task Delegation & Deadlines 

Workflow Management 

Translate executive marketing direction from the CMO into clear workflows, actionable deliverables, and team priorities. 

Daily Supervision 

Supervise and coordinate the daily operations of the marketing department, including creatives, contents, events, and campaign execution. 

Deadline Accountability 

Ensure all projects are completed efficiently, on schedule, and aligned with brand standards. 

Process Improvement 

Improve internal systems, communication, and creative processes to maximize productivity and output quality. 

Ad-hoc Leadership 

Manage urgent priorities and special projects as required by management. 

Daily Execution & Content Creation 

Content Strategy 

Supervise the development of high-performing digital creatives for Meta, TikTok, YouTube, and other platforms. 

Collaboration Proposals 

Lead the sourcing and negotiation for collaboration proposals, including influencer partnerships and brand ambassador agreements. 

Product & Business Development 

Oversee creative production workflows related to product development and B2B ventures. 2

Live Selling & Performance 

Manage performance-driven brand execution, including live selling initiatives and digital engagement. 

Technical Oversight 

Provide hands-on support in video editing and utilize Adobe Creative Cloud (Premiere Pro and After Effects) to review or enhance campaign materials. 

PR, Events & Offline Marketing 

Relationship Management 

Build and maintain strong relationships with influencers, media partners, PR agencies, and talent managers. 

Event Management 

Plan and oversee media launches, press events, and experiential campaigns. 

Offline Activations 

Conceptualize and execute traditional marketing initiatives such as mall activations, print placements, and on-ground campaigns. 

Lead Generation 

Drive innovative offline activations designed to generate high-quality leads and increase customer acquisition. 

Qualifications 

Education 

Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field. 

Experience 

35 years of experience in Marketing, PR, Brand Management, or Growth Operations. 

Leadership 

12 years of supervisory or team leadership experience. 

Technical Skills 

Strong hands-on experience in Adobe Premiere Pro and After Effects. 

Industry Knowledge 

Background in beauty, cosmetics, skincare, lifestyle, or FMCG industries is highly preferred. 

Communication 

Excellent communication, presentation, and organizational skills.