Marketing Officer, Makati

The Marketing Officer is responsible for supervising the strategic execution of marketing initiatives across integrated platforms, focusing on brand communication, customer engagement, product promotion, e-commerce, and cross-functional campaign management to drive retention, revenue, and consistent brand execution.

KEY RESPONSIBILITIES:

1. Brand Communication & Business Strategy

• Implement and maintain brand strategies that reinforce identity and positioning across INQ Plus and other brands.
• Supervise development of communication plans supporting editorial, advertising, and subscription goals.
• Ensure consistent brand tone, messaging, and representation across channels.
• Collaborate with leadership to align marketing with business objectives and revenue strategies.
• Review analysis of customer trends and market insights to refine direction.

2. Customer Retention, Growth & Experience

• Design and manage campaigns to engage, retain, and reactivate users through loyalty and lifecycle marketing.
• Enforce a consistent, positive customer experience across all brand touchpoints.
• Inspect and monitor NPS and customer feedback to inform service improvements and churn reduction.

3. Product Management (INQ Plus)

• Supervise marketing strategy and execution for INQ Plus and related digital offerings.
• Work with product, tech, and editorial teams to develop messaging and refine the user experience.
• Supervise user acceptance testing (UAT) to ensure feature alignment with brand and user needs.

4. New Product & Project Development

• Supervise market research, strategic planning, and business case development for new digital tools and content services.
• Collaborate with innovation teams to take ideas from concept to launch.
• Oversee and manage product lifecycle planning to ensure long-term viability.

5. Partner & Stakeholder Management

• Manage relationships with media, advertising, and agency partners.
• Schedule, negotiate and oversee co-marketing agreements, ensuring alignment with brand goals.
• Monitor and report on partner performance and campaign effectiveness.

6. Project Management

• Oversee planning and delivery of cross-departmental marketing campaigns and initiatives.
• Schedule project timelines, resource allocation, risk mitigation, and stakeholder communication.
• Inspect and maintain documentation and provide progress updates to leadership.

7. Budget Management

• Guide and assist in marketing budget planning, tracking, and optimization.
• Implement campaigns that meet financial goals and ensure ROI.
• Review and monitor expenses and apply cost-saving strategies where appropriate.

8. E-Commerce & Digital Sales

• Implement and manage e-commerce strategies for content monetization, subscriptions, and branded merchandise.
• Oversee and optimize product listings, promotional calendars, and conversion strategies to boost sales.

9. Inventory & Merchandise Management

• Monitor and manage inventory for marketing merchandise, promotional materials, and printed assets.
• Coordinate with vendors to ensure timely production and delivery.
• Oversee the creation and alignment of merchandising assets with brand standards and campaign goals.

10. Inquirer Plus Marketing

• Monitor and supervise marketing activities promoting Inquirer Plus digital editions and subscriptions.
• Coordinate with editorial, product, and partner teams (e.g., Press Reader) to enhance value and resolve subscriber concerns.
• Guide efforts to increase platform visibility and subscriber growth.

11. Special Projects & Cross-Functional Initiatives

• Guide and support events, branded content initiatives, CSR efforts, and product launches.
• Supervise the marketing team in internal committees or innovation groups.
• Perform other related duties as assigned by management.