Philippines

Marketing Assistant Manager, Makati

Marketing Assistant Manager, Makati
Description

Marketing Assistant Manager who will support the Marketing Manager in overseeing marketing operations across:

  • Bar operations
  • Franchise businesses
  • Retail
  • Advertising campaigns
  • On-ground and online marketing initiatives


Core Responsibilities

  • Assist in developing and executing overall marketing strategy across all business units
  • Oversee both on-ground activations and digital campaigns
  • Support paid ads management (Meta, Google, TikTok, etc.)
  • Coordinate with branch managers, franchise partners, and retail teams
  • Monitor daily marketing performance and sales impact
  • Ensure brand consistency across all platforms and locations
  • Assist in planning promos, events, launches, and seasonal campaigns
  • Track KPIs (sales, foot traffic, leads, ROAS, engagement)
  • Prepare weekly and monthly performance reports
  • Supervise marketing staff, creatives, and external agencies
  • Ensure marketing execution aligns with revenue targets


Required Qualification

  • 35+ years experience in marketing (multi-business experience preferred)
  • Experience in retail, F&B, franchise, or bar marketing is a strong advantage
  • Knowledge of both digital marketing and on-ground activations
  • Experience handling paid ads and campaign analytics
  • Strong coordination and leadership skills
  • Data-driven and results-oriented
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Marketing Assistant Manager has been posted in the Bel-Air Marketing, Advertising & PR category on Locanto.

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