Marketing Assistant Manager, Makati

Marketing Assistant Manager who will support the Marketing Manager in overseeing marketing operations across:

• Bar operations
• Franchise businesses
• Retail
• Advertising campaigns
• On-ground and online marketing initiatives

Core Responsibilities

• Assist in developing and executing overall marketing strategy across all business units
• Oversee both on-ground activations and digital campaigns
• Support paid ads management (Meta, Google, TikTok, etc.)
• Coordinate with branch managers, franchise partners, and retail teams
• Monitor daily marketing performance and sales impact
• Ensure brand consistency across all platforms and locations
• Assist in planning promos, events, launches, and seasonal campaigns
• Track KPIs (sales, foot traffic, leads, ROAS, engagement)
• Prepare weekly and monthly performance reports
• Supervise marketing staff, creatives, and external agencies
• Ensure marketing execution aligns with revenue targets

Required Qualification

• 35+ years experience in marketing (multi-business experience preferred)
• Experience in retail, F&B, franchise, or bar marketing is a strong advantage
• Knowledge of both digital marketing and on-ground activations
• Experience handling paid ads and campaign analytics
• Strong coordination and leadership skills
• Data-driven and results-oriented