Senior Brand Manager, Makati

EMAIL YOUR CV TO **** for faster discussion of the role.

Key Responsibilities:

• Overall Operations Leadership (Internal)
• Lead the overall TikTok livestream e-commerce strategy, annual planning, and growth roadmap.
• Oversee livestream strategies, script frameworks, speaking guidelines, and conversion optimization.
• Manage and develop the operations team, including recruitment, training, KPI setting, performance management, and capability building.
• Build and optimize livestream SOPs; ensure end-to-end quality across execution, content, flow, and host performance.
• Own core business targets (GMV, conversion rate, ROI, traffic growth, etc.) and continuously optimize operational models.
• Lead weekly and monthly business reviews; identify key insights and drive strategic improvements.

High-level Brand Partnership Management

• Act as the senior-level liaison with brand partners, overseeing strategic communication and planning.
• Deliver professional plans, including growth strategy, campaign planning, category insights, and content direction.
• Influence and drive brand partners to execute recommended strategies to achieve commercial goals.
• Lead weekly and monthly business meetings, providing high-quality reports and strategic recommendations.

TikTok Platform Collaboration

• Serve as the companys senior representative to TikTok, securing resources and official support.
• Monitor campaign submissions, campaign reviews, and category strategy discussions.
• Monitor brand health performance (bi-weekly) and participate in TikToks growth initiatives.
• Track industry trends and platform updates to guide internal strategy innovation.