Ecommerce Manager, Makati

The E-Commerce Manager is responsible for leading and managing the online sales channels for the retail distribution company. This role involves developing and executing e-commerce strategies, enhancing the online customer experience, and driving sales growth through effective digital marketing and operational management. The E-Commerce Manager will collaborate with various teams to achieve business objectives and improve the overall online shopping experience

Duties and Responsibilities:

1. E-Commerce Strategy and Planning:

• Develop and implement comprehensive e-commerce strategies that align with the companys overall business goals.
• Identify growth opportunities and emerging e-commerce trends to increase market share and revenue. - Set and manage sales targets for the e-commerce channel.

2. Website Management:

• Oversee the daily operations and maintenance of the e-commerce platform, ensuring optimal performance, security, and user experience.
• Work with IT and web development teams to implement new features and improvements on the website.
• Ensure the website is up-to-date with accurate product information, pricing, and inventory levels.

3. Digital Marketing:

• Plan and execute digital marketing campaigns, including Search Engine Optimization (SEO)/SEM, email marketing, social media, and online advertising.
• Monitor and analyze digital marketing performance, making data-driven adjustments to improve results.
• Utilize analytics tools to track key performance indicators (KPIs) and report on the effectiveness of digital marketing efforts.

4. Customer Experience:

• Optimize the online customer journey to enhance user experience and increase conversion rates.
• Implement and analyze customer feedback to continuously improve the e-commerce platform.
• Ensure high levels of customer satisfaction through effective online support and service.

5. Product Management:

• Manage the online product catalog, ensuring accurate product descriptions, images, and pricing.
• Coordinate with the merchandising and supply chain teams to ensure timely product availability and delivery.
• Monitor product performance and make recommendations for improvements or changes.

6. Order Fulfillment and Logistics:

• Oversee the order fulfillment process, ensuring timely and accurate delivery of products to customers. - Collaborate with logistics and warehouse teams to streamline operations and improve efficiency.
• Monitor and manage returns and exchanges to ensure customer satisfaction.

7. Analytics and Reporting:

• Track and analyze key performance indicators (KPIs) to measure the success of e-commerce initiatives. - Prepare regular reports on website performance, sales, customer behavior, and digital marketing efforts.
• Use data insights to inform and adjust e-commerce strategies and actions.

8. Team Management:

• Lead and mentor the e-commerce team, fostering a collaborative and high-performance work environment.
• Coordinate with other departments, such as marketing, IT, and customer service, to ensure seamless operations and support for e-commerce activities
• Meeting customers expectations by recommending changes to product or services and websites.
• Administering and supervising E-commerce merchandising team to accomplish the company target.
• Responsible for all online activities
• Develop affiliate marketing programs.
• Create and maintain an online business plan.
• Staying up to date on software or data trends.
• Keep current knowledge of online trends.
• Updating website for new mobile or computer systems to appeal to current and future customers.
• Provide analytic reports of online sales.
• Search Engine Optimization (SEO), PPC, CMS, Social Media, Email marketing.
• Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting.
• Analyze various data in order to deliver data driven strategies in order to deliver top performance and achieve KPIs.
• Develop content calendar and oversee website uploads and landing pages development.
• Providing support for strategy development and sales performances.

Qualifications and Requirements:

• Bachelors degree in Marketing, Business, E-Commerce, or a related field (Masters preferred).
• Proven experience in e-commerce management, preferably within the retail or distribution sector.
• Strong understanding of e-commerce platforms, digital marketing, and online sales strategies.
• Excellent analytical, organizational, and communication skills.
• Proficiency with e-commerce tools and software, such as Google Analytics, SEO tools, and CRM systems.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously
• Experience managing a team of people
• Ability to critique and advise E-Commerce team
• Digital marketing experience and keen interest
• In depth understanding of web design and web analytic software
• Experience in marketing and technology
• Ideally use of Adobe Photoshop, IDesign, UX, Dreamweaver, Google Analytics
• Knowledge of Bulk Editing, Multi-Attribution modelling, Bid Management across
• networks, A/B testing of adverts, Google adwords
• Educated to degree level in Digital Marketing or any related field

Job Type: Full-time

Benefits:

• Additional leave
• Employee discount
• Health insurance
• Life insurance
• Opportunities for promotion
• Promotion to permanent employee

Supplemental Pay:

• 13th month salary

Work Location: In person