Brand Manager, Makati

Target Achievement:

• Develop sales forecasts and contribute to overall sales objectives.
• Analyze internal sales data and external market information for strategy formulation.
• Regularly assess brand performance and address gaps through market/store audits.

Portfolio Management:

• Optimize portfolio performance by assessing historical sales, inventory, and market demand.
• Manage new product development, including pricing, distribution, and promotional activities.
• Develop exit strategies for unsuccessful products and handle slow-moving inventory.

Marketing Plan Design, Management, Implementation, and Evaluation:

• Work with the Marketing Manager to craft marketing and brand strategies.
• Translate strategies into marketing tactics, analyze market research, and incorporate insights.
• Collaborate with teams to develop trade marketing plans and implement marketing campaigns.
• Manage budgets, timelines, and evaluate campaign performance.

Brand Messaging Delivery and Consistency:

• Strengthen brand identity, awareness, and consistency as the "Brand Champion."
• Implement brand-building tactics, generate new ideas for brand awareness, and ensure messaging consistency across all channels.

• Educational Background: Graduate in Marketing or related field.
• Work Experience: At least 3 years of management experience in an FMCG Company, with expertise in brand planning and execution.
• Technical Skills: Experienced in ATL, BTL, and Digital Activations, successful in steering marketing programs, proficient in Market Research, Promotions, and Business Development.
• Generic Competencies: Detail-oriented, problem-solving skills, strong planning and organizing abilities, excellent verbal and written communication, commanding presentation skills, commitment delivery, proficiency in Excel and PowerPoint (knowledge of Photoshop is advantageous).