Brand Manager, Quezon City

P&L & Commercial Performance Ownership
- Own and manage the full P&L of assigned brands.
- Drive revenue growth while protecting margins and contribution performance.
- Track Sales, GP, Budget, OPEX, and profitability by SKU, channel, and account.
- Provide regular commercial performance reports with clear, actionable insights.
- Conduct competitor analysis and assess overall positioning to guide strategic decisions.
- Oversee and approve marketing spend, ensuring it is disciplined, performance-driven, and aligned with revenue and margin targets.
- Ensure all commercial initiatives support healthy margins and long-term profitability.

Sales Growth & Channel Management
- Drive overall sales performance across distribution, retail, and e-commerce channels.
- Develop and execute channel sales plans aligned with company revenue targets.
- Identify growth opportunities by channel, account, and SKU. Partner with Distribution and Key Account (Business Development) teams to strengthen sell-in and accelerate sell-out.
- Maintain strong working relationships with key online and offline accounts.
- Ensure disciplined in-store execution across partner accounts - including displays, modules, posters, and visibility assets to support sell-out velocity.
- Ensure online execution readiness - including complete and accurate PDPs, updated visuals, competitive pricing, stock accuracy, and effective use of platform tools (bundles, vouchers, campaigns, etc) to drive conversion and sell-through.
- Monitor sales performance and implement corrective actions where needed.
- Lead product training sessions for internal teams and key partners from time-to-time.
- Manage and participate in partner, reseller and end-user initiatives to strengthen sales and channel engagement (example, national sales conferences, product launches, and dealers’ gatherings)

Pricing Strategy & Governance
- Oversee pricing architecture across all channels and platforms.
- Ensure pricing consistency aligned with brand positioning and profitability targets.
- Develop structured discount plans, bundles, and trade terms that protect margin and support volume targets.
- Monitor channel pricing conflicts and protect price integrity across accounts.

Sell-In, Sell-Out & Inventory Control

- Drive sell-in planning aligned with demand forecasts and channel strategy.
- Monitor sell-out velocity and inventory movement regularly.
- Identify slow-moving SKUs and implement recovery, repricing, or rationalization strategies.
- Oversee inventory allocation across channels to maximize movement and minimize aging risk.
- Maintain healthy stock ratios - balancing availability and overstock exposure.
- Review, validate, and process forecasts, purchase orders, and replenishment plans to ensure optimal inventory coverage.
- Manage SKU lifecycle decisions including expansion, rationalization, and obsolescence.

Overall Commercial Execution & New Product Rollout
- Lead end-to-end go-to-market planning from commercial validation to channel rollout.
- Co-develop campaign plans with the marketing team, ensuring objectives, budgets, timelines, and expected impact are clearly defined prior to execution by the latter, and coordinate closely with the Distribution team to align and implement initiatives with offline partners.
- Select and/or develop, price, and forecast new items for introduction in collaboration with relevant teams.
- Coordinate with the marketing team to ensure launch support plans are aligned with commercial targets and product positioning.
- Ensure inter-departmental readiness for new product launches, including sales, marketing, and channels alignment.