Digital Marketing Specialist, Las Pinas

Job Overview:

• Enhanced digital marketing performance.
• Boost social media engagement.
• Develop and executed a content marketing strategy.
• Conduct regular website and online shop platform audits and implemented SEO and SEM enhancements.
• Plan and execute multi-channel marketing campaigns.
• Develop and implement a comprehensive digital marketing strategy aligned with business goals and objectives.

I.Detailed Work Activities

Other Responsibilities

1. Develop comprehensive digital marketing strategies aligned with business objectives, target audience demographic and market trends.
2. Plan, execute, and optimize digital marketing campaigns across various channels such as social media, search engines, email, and display advertising.
3. Implement tracking mechanisms and analytical tools to monitor campaign performance, analyze key metrics , and generate actionable insights for optimization.
4. Oversee website monitoring, updates, and maintenance to ensure optimal performance, user experience, and search engine visibility.
5. Conduct keyword research, on-page optimization, and off-page SEO activities to improve website rankings and drive organic traffic. Manage search engine marketing (SEM) campaigns for maximum visibility and conversion.
6. Collaborate with graphic artist to develop high quality, engaging content for digital channels, including blog posts, articles, videos, and social media posts.
7. Create, schedule, and publish social media content across relevant platforms. Engage with the audience , respond to comments, and monitor social media trends.
8. Email Marketing: Develop email marketing campaigns, including segmentation, automation, and A/B testing, to nurture leads, retain customers, and drive conversions.
9. Manage pay-per-click (PPC) advertising campaigns on platforms like Google Ads and Bing Ads, optimizing ad Performance and maximizing ROI.